ICE-T & COCO “Unleash the Love” at canine fashion show for charity on Sunday, 9/23. Details below…

cocoicejudges2Elisa Jimenez “Project Runway;” Coco “Ice Loves Coco;” bulldogs Spartacus and Maximus; superstar Ice-T, “Law and Order: SVU;” and Karen Biehl “Doggie Moms” with Eli the Chihuahua. Photos courtesy of Zap-Photography

CREDIT: Sent-Well “Unleash the Love” fashion show, Sunday, September 23, 2012 in East Hanover, NJ. (high-res available)

The crowd went wild as the dogs hit the catwalk this Sunday at Mt. Pleasant Animal Shelter’s annual event, Mutts Mania. The event was an enormous success raising over $30,000 with over 1,300 people and over 600 dogs in attendance. In the 12 years since its inception, it was the highest attended Mutts Mania yet. This year’s event helped find forever homes for approximately 20 shelter dogs. The day’s highlight was a fashion show sponsored by Sent-Well with a panel of celebrity judges including superstar Ice-T (Law and Order SUV), Coco (Ice Loves Coco) with their supermodel dogs Spartacus & Maximus, Elisa Jimenez (Project Runway) and Karen Biehl (NYC life’s Doggie Moms). Dogs of all kinds came out to strut their stuff for this great cause. The fashion show featured NYC models who also donated their time, and dogs in their haute couture finest from sequin gowns to feathered headresses.

Continuing the giving spirit, Sent-Well has posted an online Cutest Pet Photo Contest in celebration of the launch of their new custom pet stationery. Giveaway prizes include: custom pet stationery  and party invites from Sent-Well, a custom canine cake from Bubba Rose, a gift certificate from BarkBox, a drawing of the winner’s pet by  Elisa Jimemez (Project Runway), collar accessories from EKammeyer, and a pedicure set of Puppy Paint.

Mt. Pleasant Animal Shelter, located at 194 Rt 10 West in East Hanover, is a no kill, non profit animal welfare organization that is 100% privately funded. The organization provides exceptional care for our homeless animals while promoting spay/neutering, microchipping, and humane education. Mt. Pleasant’s Mission is to place homeless cats and dogs into permanent, loving homes. Mt.Pleasant is open to the public for adoptions Mon/Wed/Fri 12-4, Tues/Thurs 12-7, and Sat/ Sun 12-5. For more information, please call (973) 386-0590 or visit

Sent-Well is an online greeting card service where people can conveniently choose cards online and cards are sent out the old fashioned way, with handwritten messages inside. Sent-Well announces the launch of their new Custom Pet Stationery.

For more information and photos of the event, please contact:

Lindsey von Busch
LvB Public Relations
Tel: 732.284.9089
Twitter: @LvBPR